Method of Creating a Successful Cash Flow

  • Start by describing your business — what does it do and what makes it different from rival firms?
  • Provide some background. Explain why the business was established, what the goals are and how you plan to get there.
  • Outline your sales and marketing strategy. Include information on pricing and channels to market.
  • Give details of key personnel and their roles. Describe important assets such as premises and equipment.
  • Clarify your aims. Are you looking for steady growth or fast expansion?
  • Assess the threats and opportunities in your sector. Who are your key competitors?
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