SWOT Analysis

Take time to create your SWOT analysis – showing the strengths, weaknesses, opportunities and threats facing your business.

Once you really understand your strengths and weaknesses, you can work on your business forecasts. Cook up a sales forecast, a cash flow forecast and a projected profit and loss account for up to five years ahead.

Don’t be tempted to be over-optimistic – ask a professional (such as an accountant) for advice.

Finally, look at everything you have assembled and work out that key missing ingredient for success – the financing you need to grow the business.

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